Dealer Lead Distribution Platform
B2BSmart Film Manufacturer · Manufacturing / B2B · 3 months
800
Leads per day
3h
Delivery to dealers
5x
Faster lead processing
The Problem
The manufacturer had no online lead flow: no leads from social media or internet ads. Applications that did come in were distributed between dealers by hand, and shipping products to dealers took two days.
- No leads from social media or online advertising
- Manual lead distribution between dealers
- Two-day shipping to dealers
- No dealer performance ranking
Our Solution
We built landing pages and launched Google and Meta advertising. Leads from all platforms now flow into a Go service that rates every dealer and distributes applications automatically based on rating. Ratings recalculate daily from dealer performance metrics, and a DHL integration cut shipping times.
- Built landing pages for lead capture
- Launched Google and Meta ad campaigns
- Built a Go service that distributes leads between dealers automatically
- Implemented a dealer rating system, recalculated daily from platform performance metrics
- Integrated DHL via REST API
- Covered the codebase with unit tests (testing, testify, gomock)
- Set up CI/CD for automated build, test, and deployment
The Result
In the first month after launch the company received 800 leads per day. Dealer delivery times dropped from 2 days to 3 hours via DHL, and lead processing became 5x faster.
- 800 leads per day in the first month, starting from zero online leads
- Shipping to dealers: 2 days to 3 hours
- Rating-based distribution keeps dealers competing on performance
- Lead processing 5x faster
- 100% of the codebase covered by unit tests
- New features reach production faster with CI/CD and a fully tested codebase
What this means for you
A dealer network that routes leads by hand leaves revenue on the table. Automated rating, distribution, and fast shipping turn ad spend into closed orders instead of a waiting list.